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Wheel Fever - by Craig Hill

Nissan partners with Microsoft.

December 8th 2006 16:39
nissan microsoft
Nissan partners with Microsoft.


The Japanese car and truck manufacturing company have struck up a deal with software giant The Microsoft Corporation. It is easy to see how the partnership will bloom for Nissan is going to sponsor an up coming Xbox live competition or competitions, along with putting the Nissan name along side a new Xbox game named Forza Motorsport 2, there are numerous opportunities for Microsoft to exploit a well known brand such as Nissan, so we will be expecting to see a lot more of Nissan within Microsoft products including their on-line messenger MSN Live etc.


On the other hand what Nissan will be getting from Microsoft will be less open to the general public, apart from seeing the Nissan brand along side Microsoft and Microsoft products the real bonus for Nissan will be access to the Microsoft think tank, once they get together it is anyone's guess what they will be able come up with, the future of the car industry with a company like Microsoft involved in, is to say the very least quite exciting and I for one cannot wait to see what they can come up with.



Xbox Live.


Nissan Europe.


The Microsoft Corporation.
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